2018 Business of the Year

The Rockford Ohio Chamber of Commerce business of the year is an esteemed award recognizing an area business for its involvement and dedication to the improvement and promotion of the Village of Rockford. This year’s business of the year winner exhibits all of those qualities and more.

The 2018 business of the year has always had Rockford’s best interest at heart.  A long time Chamber member, over the years, this business has had several representatives serve on the Chamber board in addition to being active volunteers for Chamber/community activities. Our business of the year is also actively involved in the Rockford Area Development Corporation, the Rockford Bicentennial Planning Committee, Leota Braun Charitable Foundation, 21st Century Club, the Celina-Mercer Chamber of Commerce, Celina Leadership in Action, National Ag Marketing Association, Parkway Local Booster, Auglaize/Mercer CVB, the Optimist Club of Van Wert, Women In Business, Vantage Career Center, various church activities and more. Each employee of the company recognizes the importance of giving back to the community and in encouraged to make a difference.

Do you have any guesses on who the business of the year is?

The business of the year shares the ideal that our community is a reflection of the business and residents, and that it is all of our responsibility to get involved and make it better. Our business of the year has played an essential role in developing and enhancing the image and perception of our Village through various communication platforms: such as our Chamber Guide, our website www.RockfordAlive.com which represents the Chamber, the Village, Rockford Area Development Corporation and Shanes Crossing Historical Society. Actively involved in the bicentennial planning, the Business of the Year has worked with outside vendors to develop a historic mural to be painted on the south side of the Rockford Fire Department. Most recently, employees of our business of the year created a summer video series showcasing local businesses and their marketing successes.

I bet by now, you have an idea of who the business of the year is? If not, let me tell you a little bit about the history of our Business of the Year.

Officially established in 2004, our business of the year began making its footprint in the marketing industry by providing design and branding expertise for a wide variety of clients.

Because of their deep roots in agriculture, the farmhouse where their studio is located has been a perfect fit for them. Located on the Hayes Homestead family farm, which was established in 1865, their old, but new studio space offers the perfect combination of charm and creativity. The unique workspace and atmosphere allows us the opportunity to be collaborative and delve into creative projects, while still staying in touch with cutting-edge design and technology.

How did this design firm come to be, in the middle of no-where but in the center of everything?

Twyla Hayes graduated from the Art Institute of Pittsburgh PA with a graphic design degree. As a college student and newly engaged, Twyla was puzzled how a graphic design degree would benefit her has she returned to Rockford Ohio. While busy raising three boys, she noticed an ad in the local paper about a new desktop publishing class available at a local university. This was the early eighties, before home computers and internet were common household items. She signed up, took the class and devoured all the information. Twyla found it exciting to have all the time intensive handwork seamlessly on the screen by using a mouse and keyboard. At the end of the class, Twyla was asked to become an adjunct professor at Wright-State Lake Campus where she was able broaden my software knowledge and presentations skills.

A major change came both Pete and Twyla Hayes walked away from good, secure jobs. With children in college, high school and junior high, it took a lot of faith and courage to make the move. With Pete’s agribusiness degree and intensive print and marketing background, and Twyla’s fine art and design skills, the two were able to forge the perfect niche in agri-marketing.  Since establishing the business in 2004, Brand It Marketing has grown from just 2 employees providing marketing services to area businesses, to 8 employees (and a few contractors) who work together and provide creative traditional and digital marketing solutions for customers. Websites, social media, customer strategies and personas, professional photography and videography, creative graphic design and print materials, and more.

Congratulations to Brand It Marketing Communications for being named 2018 Business of the Year.